Fitness creator and Sour Strips founder; strong fit for short-form brand momentum.
JUSTIN CHAN
DATA ENGINEER | SYSTEMS BUILDER
I design and build systems that turn data, content, and ideas into measurable output. Data is the core. Media and physical product are where the same thinking ships.
Based in The Hague, NL / Data Engineer @ Cegeka / Founder @ Hypuro
Command Map
One operating model across three modules. Data is the core; media and physical product are where the same thinking ships.
Data Engineering
The core practice. Designing platforms, pipelines, and models that turn raw data into reliable, queryable, decision-grade systems.
Operator Scoreboard
Data Engineering
The core practice. I build the platforms, pipelines, and models that organisations actually run on: designed for reliability, governance, and decision speed.
I take responsibility for the full data path: from source-system integration through modeled, governed, queryable layers, all the way to the dashboards that decisions are made from. Shipped across Microsoft Fabric, Databricks, and Azure for clients in pensions, construction, insurance, and industrial IoT.
Modern lakehouse, medallion, and semantic platform delivery.
Migration, IoT alerting, production ops, ingestion, and Airflow delivery.
Databricks, Microsoft Fabric, Azure fundamentals, and Scrum.
> SELECTED MISSION PREVIEW
Legacy platform fully replaced by a stable, scalable Fabric solution.
Early detection of IoT system alarms, improving operational response.
Reduced manual monitoring and improved platform reliability and executive reporting.
Hypuro: Media House
A short-form media company operated with the same pipeline thinking: defined inputs, repeatable workflow, measurable output.

Founded in 2022, Hypuro is a digital media company specializing in short-form content. Over 250M+ total views delivered for clients, with a small operating team covering sales, client relations, production, and delivery. Content is treated like a data product: defined inputs, repeatable workflow, measurable output.
> PRODUCTION PIPELINE
- 01 / RESEARCH>
- 02 / SCRIPT>
- 03 / PRODUCTION>
- 04 / EDITING>
- 05 / PUBLISHING>
- 06 / ANALYTICS>
- 07 / ITERATE
> NOTABLE CLIENT SIGNALS
Affiliate offer discovery platform where clarity, volume, and conversion intent matter.
Interview-led show with multi-platform distribution and creator-first content packaging.
Creator-led conversation show where short-form packaging supports guests, clips, and recurring audience attention.
Fitness and recipe creator audience; content built around practical transformation hooks.
High-energy gaming and basketball creator with a large YouTube-first audience.
Investing and markets podcast brand; content needs precision, pace, and authority.
Relationship and dating media brand that transitioned from LustCast into Offbeat, with multi-platform distribution and direct-response audience dynamics.
Craftheos: Product Workshop
Systems thinking, shipped as physical product. Craftheos focuses on custom client gifts, premium relationship gifts, and unique design objects for B2B moments.
Craftheos is positioned as a premium B2B 3D-printing studio for custom client gifts, business gifts, relationship gifts, and unique design objects. The core idea is simple: turn an important commercial moment into a physical object that feels personal, valuable, and worth keeping.
The customer-facing brand site for custom B2B gifts and premium design objects.
> COMMERCIAL ANGLES
Personalized objects tied to a specific client, purchase, or milestone.
Premium business gifts designed to feel intentional, not disposable.
Small physical objects with enough detail, weight, and finish to live on a desk.
> DEALERSHIP CONCEPT
A magnetic car silhouette and weighted base designed for the moment a customer receives a specific vehicle.
Model-specific silhouette linked to the customer buying moment.
Magnetic click, weighted base, and anti-slip detail for premium feel.
Built for the desk or home, where the purchase emotion keeps living.
> CAPABILITIES
> GALLERY
Open a channel
Selective consulting on data platforms, analytics enablement, and operational systems. Briefs welcome from teams that take execution seriously.